Avéline The Label is inspired by East Coast living with an ease of coolness that only presents itself through the unique flare of Parisian elegance. After having grown up in a small East Coast beach town and spending over 6 months studying in Paris, a vision for the brand appeared to me instantaneously.

As co-founder and creative director of Avéline, I built the brand’s Instagram, from the ground up, cultivating thousands of monthly viewers through elevated, editorial-style campaign storytelling.

Avéline became one of the top 3 of best-selling brands at Chic Streets within the first year of it’s launch in summer 2025.